STRATEGIC MANAGEMENT

Success for any Organization lies in addressing 3 aspects of the business:

	Maintenance of Systems
	Improvement in Systems
	Innovation of Systems

Most Organizations take an analytical approach towards their business. When an Organization is profit focused, it focuses on the ‘maintenance’ aspect only. When profits become low the Organizations focus on ‘improvement’ aspects. Generally, few Organizations think of focusing on the ‘innovation’ aspect. Unless, an Organization has a lofty vision, it will never think about the ‘improvement’ or ‘innovation’ aspects for the business. If the Organization lacks Customer focus, again, it cannot think about innovation in Product and Services.

The defects generated in the products / services need to be tackled by continuous improvement initiative. Only Organizations with the long term perspective invest on Research & Development for ‘innovation’. Innovation requires investment in Research & Development since the return on investment time for such investments is also longer.

Innovation provides leadership to any business. It brings out the best in product differentiation - the Customer attraction Quality/ Features. The most successful MNCs worldwide and the Fortune 500 Companies all exhibit a strong leadership, people orientation, long-term thinking and process excellence. These companies exemplify that it is the strategic attitude of the Management that drives the Organization to become world- class. In other words, organizational development for these Organizations become a means for achieving strategic objectives and does not substitute strategic thinking.

All successful Companies need a process for strategy, planning and implementation. The technique used by the Japanese is ‘Policy Deployment’ for this purpose. This involves a holistic approach. The West proposes ‘Balanced Scorecard’, which is a more refined and cook- book approach of doing Strategic Planning.

The drivers of an Organization must see a definite direction for growth that needs to be translated into a shared vision for the people. However, only ‘shared vision’ is not enough to meet Business Excellence. It must also be complimented by Strategic Thinking in terms of continual improvement and innovation, Only ‘Strategic Thinking’ or ‘Strategic Management’ can bring lasting and breakthrough transformation for the industries.

Six Sigma Alchemy (P) Ltd (SSA) supports the Industries in achieving strategic excellence, thereby leading to long term and breakthrough improvements for the respective Organizations. It provides assistance through initiatives like counseling for

	Business Excellence Awards ( Deming Application Award)
	Balanced Score Card
	Strategic Management Support
	Swavalamban- Self Reliance for Small And Medium Scale Industries

and many others. It also makes use of a powerful Business Automation Tool called iGrafx Enterprise Central that is extremely helpful in Strategic planning for Businesses.