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Introduction |
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NEW
PRODUCT INTRODUCTION
Differentiation
in organizational offerings
comes from the ability of the
organization to design and implement
new products continuously that
meet the expected and implied
needs of the Customer. Unlike
the operational activities in
an Organization that are repetitive
in nature, New Product Development
is more complex and has multi
disciplinary involvement.
Worldwide, most Engineering
Organizations have experienced
phenomenally long lead time
in introducing new products
or 'first time right' products.
This has led to customer dissatisfaction
and loss of confidence in the
Organization. Also, it adversely
impacts the Return on Investment
of the Organization. With the
reduction in the life cycle
of products in the modern era,
it is all the more important
to introduce new product with
a very short lead time. The
revenue growth of an organization
to a large extent depends on
the ability of the Organization
to bring in new product for
the Customer. Hence the new
product introduction system
is a very critical requirement
for an organization to attain
a leadership position; for example,
Honda Corporation virtually
won the market leadership position
in Motor Bikes by introducing
75 new models within 1 year.
The designer's productivity
requires competency building
in the area of 'Simultaneous
Engineering' and techniques
which helps to reduce the new
product introduction lead time.
The Automobile industries achieved
perfection in 'first time right'
new motor cars by application
of Advance Product Quality Planning
(APQP) techniques prescribed
by TS16949 Standard. These techniques
are equally applicable to any
other engineering as well as
service company.
Six Sigma Alchemy
(P) Ltd (SSA) is specialized
in various tools and techniques
such as:
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